Cookie Policy & Tracking Consent Architecture

This cookie policy became effective on October 13, 2026. It applies to all electronic cookies, local storage entries, session objects, and tracking scripts deployed on the marketing website of Brickhousetaverna at brickhousetaverna.com.

We review our cookie inventory and third-party script integrations regularly to ensure strict adherence to international and United States consumer privacy laws, including the California Consumer Privacy Act and Texas statutory standards.

We classify electronic browser storage mechanisms into three distinct categories based on necessity and function:

• Strictly Necessary Storage: Essential for fundamental website operation, navigation, cybersecurity protection, and persistent recording of your affirmative consent choice. These keys cannot be disabled without compromising fundamental website utility and security.
• Analytics & Measurement Storage: Used to understand visitor flows, page load durations, and device screen widths so our engineering team can optimize navigation. These cookies do not identify individuals directly and operate strictly on an aggregated basis.
• Advertising & Conversion Storage: Used to assess the effectiveness of paid advertising campaigns and ensure our promotions reach sports fans searching for authentic American tavern fare in the Houston metropolitan area.

Below is the complete, shippable register of cookies and browser storage keys currently deployed or supported across brickhousetaverna.com:

We operate active paid advertising campaigns on major networks to promote our Houston restaurant, taproom, and 30+ TV sports broadcasts. Traffic sent to this site arrives via three primary commercial platforms: google ads, Microsoft Advertising, and Meta Ads. Each platform attaches a specific cryptographic tracking token to inbound links:

• gclid (Google Click Identifier): Attached by google ads to monitor search query relevancy and inquiry completions.
• msclkid (Microsoft Click Identifier): Attached by Microsoft Advertising to measure Bing network campaigns.
• fbclid (Facebook Click Identifier): Attached by Meta Ads to trace conversions originating from social placements.

These query parameters are captured only to understand marketing attribution. They are never paired with personal identifiers without explicit user submission via our reservation inquiry forms.

We strictly implement Google consent mode v2. When a visitor lands on any page of brickhousetaverna.com, the site code initializes all four foundational tracking directives in a “denied” configuration before any third-party script executes:

• ad_storage: Denied by default; prevents writing or reading advertising cookies on the client device.
• ad_user_data: Denied by default; restricts transmission of user data to advertising systems for targeting purposes.
• ad_personalization: Denied by default; prevents personalized ad serving based on on-site browsing habits.
• analytics_storage: Denied by default; restricts analytics cookies from tracking user sessions.

Only if a visitor explicitly clicks the “Accept” button in our consent banner do these four parameters update to “granted”. If the visitor chooses “Decline”, all four parameters remain denied, and Google tags operate solely through cookieless behavioral pings.

Visitors are presented with an un-obscured consent banner upon their initial visit. You have the right to accept all storage technologies or decline all non-essential analytics and marketing mechanisms.

You can change your consent choice at any time. Simply click the “Cookie Preferences” button located permanently in the footer of every page on this website. Re-opening this dialog allows you to change your selection from accepted to declined or vice versa. When you decline, the consent banner updates your local storage record under site_consent_v2 and immediately reasserts denied states across all Consent Mode v2 signals.

Declining cookies on brickhousetaverna.com will never prevent you from exploring our menu, viewing our 30+ TV sports schedule, using our custom group feast calculator, or submitting table reservation inquiries.

The only functions that cease when you decline are aggregate web traffic measurements and personalized conversion tracking for our paid ad campaigns. Core website features (including form submissions via dogo172.php, real-time calculation in the feast configurator, and mobile telephone dialing) remain 100% functional.

Third-party advertising and analytics vendors maintain their own independent privacy documentation and data protection policies. You can examine how our platform partners handle user information directly at their published statements:

• Google Privacy & Terms: Review Google's policies and consent controls at policies.google.com.
• Microsoft Advertising Privacy Statement: Review Microsoft's privacy rules and data protection commitments at privacy.microsoft.com.
• Meta Privacy Policy: Review Meta's user data handling disclosures at facebook.com/privacy/policy.

If you have specific inquiries regarding any cookie, browser storage object, or ad tracking identifier deployed on our website, please contact our administrative desk directly: